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Saudi Arabia is the largest advertising market in the region,
accounting for 40 percent of all advertising expenditures in the
Gulf alone. The Saudis, with their relatively high per - capita
income and market-oriented economy, have become the prime target of
producers of consumer goods and thus, the prime targets of the best
international advertising firms.
AlClick is the leading advertising agency in the region
delivering over 5M ad impressions per day across the Middle East
through its extensive publisher network. AlClick is ideally
positioned to evaluate and successfully assist clients enter and
fully benefit from this market.
Click here to
request an account manager to design a customised campaign to best
sell and promote your product to the Saudi Arabian and wider Gulf,
and Middle East Markets.
Key Information about Saudi Arabia Advertising
Market
 Richest
nation is region with around 30% of worlds proven oil reserves and
untapped Gas reverses likely to be the worlds biggest.
New Middle
Class rich boosted by strong stock market and real estate sectors,
as well as booming tax free domestic market.
GDP per head
figure misleadingly low as no tax collection results in little
accurate data.
Take home
pay on par with Western Europe and North America, but with
considerably lower costs of living, spending power is greater.
Ranked as
21st biggest economy by World Bank in 2005 (ahead of Austria, Greece
and Ireland) based on GDP.
Ranked as
26th highest Price Purchasing Power (PPP) economy by World Bank in
2005.
Large and
growing professional Middle Class, of which majority are under 35.
High
Internet DSL (Broadband) penetration.
High Credit
and Payment card usage (Internet commerce enabled).
Internet
access from work and home amongst 18-40 year olds is 6 hours per
day.
Large number
of Saudi online sites cater for domestic market. Majority of content
is in
Arabic language though English language is also commonly
understood.
Population:
26.5 million of which some 6 million are non-nationals (July 2005
est.)
Age
structure: 0-14 years: 38.2% (male 5,149,960/female 4,952,138)
15-64 years: 59.4% (male 8,992,348/female 6,698,633)
65 years and over: 2.4% (male 334,694/female 289,826) (2005 est.)
Median age:
total: 21.28 years
male: 22.84 years
female: 19.28 years (2005 est.)
Economic Data
|
2000
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2001
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2002
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2003
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|
GDP per head ( PPP) |
10,256 |
10,320 |
10,275 |
10,770 |
|
GDP (% real change pa) |
4.86 |
1.31 |
1.02 |
6.41 |
|
Government consumption (% of GDP) |
26.01 |
27.50 |
25.71 |
23.40 |
|
Budget balance (% of GDP) |
3.22 |
-3.93 |
-5.71 |
5.70 |
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Consumer prices (% change pa; av) |
-1.21 |
-1.12 |
0.31 |
0.50 |
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Public debt (% of GDP) |
97.15 |
101.49 |
107.00 |
91.50 |
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(USD) |
- |
- |
- |
- |
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Current-account balance/GDP |
7.60 |
5.11 |
6.31 |
11.80 |
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Foreign-exchange reserves (mUS0 |
19,586 |
17,596 |
20,610 |
22,620 |
Source: Economist Intelligence
Unit Source: Country Data
World Bank Reports: GDP, PPP
CIA: World Fact Book
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Saudi
General Index